Translation of Aufwand

Instead of focusing on the meeting between Clinton and Mubarak, the media prefered to talk about the birthday cake that Hillary Clinton received and about the visit of pyramids and other attractions.
It can also be directed against a group of people who have anything in common, such as religion or being from the same nation. Being that it gives one the fake feeling of superiority and self-confidence.
We landed at the same airport were we have started our trip three weeks earlier (before continuing to Cambodia), however this time we would stay for two days in the city. We were back in SE Asia.