Translation of rasch

One of the most difficult problems I have (and I am sure that others have it too) is getting used to the superficiality of the life in the US. To be superficial means to me not to be able to recognize.
It seemed like a very cute settlement and a great place to stay in for a night or two and I hoped that they would have rooms. However, since I wasn't sure I decided to carry my backpack with me.
I looked at the street name and saw that we were at the right hotel but on the wrong street. That is when I suspected that there were several hotels with the same name, one original and the rest copycats.