Translation of synchronisieren

Mike, you are very welcome, and thanks for cheering me up. The one thing about the advertisement section on top of the main page is quite right. The difference between your dress and her dress is very difficult to detect, there is only a little change in color.
It is called Facebook viral marketing. I'm 62 and it's somewhat mystifying, but my two boys are using it continuously. What I'm a bit afraid of is the personal information they send to everybody. It has no privacy.
My family and I live in Frankfurt. I love South American literature, Jewish music, winter sports, and of course the time with my family. What do you do in your spare time? Reading Spanish books too?