Translation of arteria

Let me explain: A company that has may difficulties needs to change its behavior, its organization, its business plan and sometimes the entire management. In this case, change must happen anyway.
It was a very cute version of Star Bucks and had a great blend of Mexican coffee. They also had very special cakes and other kind of deserts. I sat there for a while and read a local newspaper.
There is a big chance that one of our 25 000 monthly visitors will use some of your suggestions. We wanted to make a book (more fun for our users), rather than a conventional informative page!