Translation of enamorarse

I have been living in Holland for the last 14 years and I know the mentality very well. Holland is a small country, everybody knows everybody, so if we want to succeed, we must seize the opportunity.
It is called Facebook viral marketing. I'm 62 and it's somewhat mystifying, but my two boys are using it continuously. What I'm a bit afraid of is the personal information they send to everybody. It has no privacy.
My company is a consulting firm for IT systems for banks and insurance companies. I work with system analysers and bank employees. It is a big challenge, technically and commercially. I love it.